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Designing brand experiences

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Detail Information

Series Title

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Call Number

658.82722 Lan d

Publisher

Clifton Park, NY : Thomson., 2006

Collation

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Language

Indonesia

ISBN/ISSN

9781401848873

Classification

658.82722

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Media Type

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Carrier Type

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Edition

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Subject(s)

DESIGN ADVERTISING

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