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Design dna : logos

Logo design continues to be in the top most popular categories for graphic design books. Shows successful international logo solutions Provides useful and practical information that designers can apply to their own work Design DNA: Logos is a practical and inspirational guide to logo design, and an invaluable sourcebook for any logo designer. It works on two levels, first by showcasing over 500 successful logos from around the world and then by analyzing how these logos are constructed to communicate and convey brand value. The logos in Design DNA: Logos are organized by industry sector, and each logo is deconstructed to reveal creative solutions by examining and discussing the choice of font, color, characteristics, and imagery and getting to the very heart of its design DNA. The design briefs and company histories illustrate how and why the logo design successfully portrays its message. Case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. "Focus On" sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design.

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Detail Information

Series Title

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Call Number

741.622 Hea d

Publisher

Cincinnati : How Books., 2010

Collation

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Language

English

ISBN/ISSN

9781440310331

Classification

741.622

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Media Type

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Carrier Type

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Edition

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Subject(s)

GRAPHIC ART

Specific Detail Info

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Statement of Responsibility

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