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60-minute brand strategist : the essential brand book for marketing professional

In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.

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Detail Information

Series Title

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Call Number

658.82722 Moo 6

Publisher

New Jersey : Wiley., 2013

Collation

246 p. ; 24 cm.

Language

English

ISBN/ISSN

9781118625163

Classification

658.82722

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BRAND NAME PRODUCTS, BUSINESS NAMES

Specific Detail Info

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Statement of Responsibility

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