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Cybermarketing Essentials for Success

Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing strategy that includes generating sales, selling to existing customers, providing customer service and support, and supplementing traditional marketing activities.

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Detail Information

Series Title

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Call Number

658.8 Set c

Publisher

Emeryville, Calif. : Ziff-Davis Press., 1995

Collation

258 p.

Language

Indonesia

ISBN/ISSN

1562763288

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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