Integrated marketing communication : advertising and promotion in a digital world. Second Edition

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Integrated marketing communication : advertising and promotion in a digital world. Second Edition

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.

Bibliography : page 285-294. Index : page 295-300

Statement of Responsibility

Author(s)

Juska, Jerome M. - Personal Name

Grade (for Thesis)

Edition

Second Edition

Call Number

659.144 Jus i

ISBN/ISSN

9780367436230

Subject(s)

INTERNET MARKETING
Internet advertising

Classification

659.144

Series Title

GMD

Text

Language

Publisher

Routledge

Publishing Year

2022

Publishing Place

New York

Collation

Specific Detail Info

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