Text

Integrated marketing communication : advertising and promotion in a digital world. Second Edition

This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.

Bibliography : page 285-294. Index : page 295-300

Availability

Detail Information

Series Title

-

Call Number

659.144 Jus i

Publisher

New York : Routledge., 2022

Collation

-

Language

ISBN/ISSN

9780367436230

Classification

659.144

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition

Subject(s)

INTERNET MARKETING
Internet advertising

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment