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Digital disruption in marketing and communications : a strategic and organizational approach

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other.

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Detail Information

Series Title

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Call Number

658.802 Mag d

Publisher

London : Routledge., 2021

Collation

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Language

English

ISBN/ISSN

9781032087917

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Strategic planning
Marketing -- Management
MARKETING -- TECHNOLOGICAL INNOVATIONS

Specific Detail Info

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Statement of Responsibility

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