Digital disruption in marketing and communications : a strategic and organizational approach

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Digital disruption in marketing and communications : a strategic and organizational approach

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other.

Statement of Responsibility

Author(s)

Magnotta, Edoardo - Personal Name

Grade (for Thesis)

Edition

Call Number

658.802 Mag d

ISBN/ISSN

9781032087917

Subject(s)

Strategic planning
Marketing -- Management
MARKETING -- TECHNOLOGICAL INNOVATIONS

Classification

658.802

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2021

Publishing Place

London

Collation

Specific Detail Info

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