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Internal communications : a manual for practitioners

Bad company communication can result in high staff turnover, poor results and low morale. Internal Communications draws on examples of best practice in the private, public and non-profit sectors, with case studies of high profile international organizations. The book defines and explains internal communications (IC), providing practical, ready to implement guidance on planning and organizing the IC function and IC teams; understanding audiences; deciding and developing messages; channels, outcomes and approaches; line managers and leadership; evaluating and reporting; advising leaders; and change and transitions. The advice in the book is accompanied by downloadable templates for communications in a variety of special situations -- from crises to mergers to business strategies and rebranding. Covering all the core concepts and models, skills and processes, Internal Communications offers a refreshingly practical introduction for students and practitioners alike.

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Detail Information

Series Title

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Call Number

658.45 Fit i

Publisher

London : Kogan Page., 2015

Collation

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Language

ISBN/ISSN

9780749469320

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS COMMUNICATION
COMMUNICATION IN ORGANIZATIONS
Communication in management

Specific Detail Info

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Statement of Responsibility

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