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Creative destruction : Why companies that are built to last underperform the market, and how to successfully transform them
Drawing on 13 years of research, the authors show that, over time, long-established companies, instead of maintaining excellence, always under perform the market. Proposing a radical new business paradigm, they argue that instead of focusing on continuity, companies must focus on discontinuity--constantly destroying and recreating themselves to remain competitive and thrive long-term.
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