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Creative Advertising: An Introduction

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.

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Detail Information

Series Title

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Call Number

659.1 Sor c

Publisher

London : Laurence King Published., 2014

Collation

240 p. : ill. (chiefly col.) ; 26 cm.

Language

English

ISBN/ISSN

9781780671192

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING

Specific Detail Info

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Statement of Responsibility

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