Advertising by design : generating and designing creative ideas across media. Fourth Edition

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Advertising by design : generating and designing creative ideas across media. Fourth Edition

This book delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising

Glossary : page 256-263. Index : page 264-273.

Statement of Responsibility

Author(s)

Landa, Robin - Personal Name

Grade (for Thesis)

Edition

Fourth Edition

Call Number

659.1 Lan a

ISBN/ISSN

9781119691495

Subject(s)

Commercial art
Advertising campaigns

Classification

659.1

Series Title

GMD

Text

Language

English

Publisher

John Wiley & Sons,Ltd

Publishing Year

2022

Publishing Place

Hoboken, New Jersey

Collation

273 p. ; 28 cm.

Specific Detail Info

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