Text

Advertising by design : generating and designing creative ideas across media. Fourth Edition

This book delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising

Glossary : page 256-263. Index : page 264-273.

Availability

Detail Information

Series Title

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Call Number

659.1 Lan a

Publisher

Hoboken, New Jersey : John Wiley & Sons,Ltd., 2022

Collation

273 p. ; 28 cm.

Language

English

ISBN/ISSN

9781119691495

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

Commercial art
Advertising campaigns

Specific Detail Info

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Statement of Responsibility

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Other version/related

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