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Creating Images and The Psychology of marketing communication

Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.

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Detail Information

Series Title

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Call Number

658.8343 Kah c

Publisher

New Jersey : Lawrence Erlbaum Associates., 2006

Collation

405 p.

Language

English

ISBN/ISSN

9780805852165

Classification

658.8343

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BRAND NAME PRODUCTS, SELLING, MARKETING

Specific Detail Info

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Statement of Responsibility

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