Digital strategies : data-driven public relations, marketing, and advertising

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Digital strategies : data-driven public relations, marketing, and advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession

Statement of Responsibility

Author(s)

Lutrell, Regina - Personal Name
Emerick, Susan F. - Personal Name
Wallace, Adrienne - Personal Name

Grade (for Thesis)

Edition

Call Number

658.872 Lut d

ISBN/ISSN

9780190925390

Subject(s)

INTERNET MARKETING
B2B -- BUSINESS TO BUSINESS -- ONLINE MARKETING --

Classification

658.872

Series Title

GMD

Text

Language

English

Publisher

Oxford University Press

Publishing Year

2022

Publishing Place

United States of America

Collation

249 p. ; 24 cm.

Specific Detail Info

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