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Digital strategies : data-driven public relations, marketing, and advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession

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Detail Information

Series Title

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Call Number

658.872 Lut d

Publisher

United States of America : Oxford University Press., 2022

Collation

249 p. ; 24 cm.

Language

English

ISBN/ISSN

9780190925390

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

INTERNET MARKETING
B2B -- BUSINESS TO BUSINESS -- ONLINE MARKETING --

Specific Detail Info

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Statement of Responsibility

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