Strategic corporate communication : core concepts for managing your career and your clients' brands

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Strategic corporate communication : core concepts for managing your career and your clients' brands

Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers.

Statement of Responsibility

Author(s)

Brinkert, Ross - Personal Name
Chewning, Lisa V. - Personal Name

Grade (for Thesis)

Edition

Call Number

658.45 Che s

ISBN/ISSN

9781516532735

Subject(s)

COMMUNICATION IN ORGANIZATIONS
Communication in management
Branding (Marketing)

Classification

658.45

Series Title

GMD

Text

Language

English

Publisher

Cognella

Publishing Year

2021

Publishing Place

San Diego

Collation

Specific Detail Info

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