Text

Strategic corporate communication : core concepts for managing your career and your clients' brands

Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers.

Availability

Detail Information

Series Title

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Call Number

658.45 Che s

Publisher

San Diego : Cognella., 2021

Collation

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Language

English

ISBN/ISSN

9781516532735

Classification

658.45

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

COMMUNICATION IN ORGANIZATIONS
Communication in management
Branding (Marketing)

Specific Detail Info

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Statement of Responsibility

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Other version/related

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