Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought

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Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought

Statement of Responsibility

Author(s)

Dühring, Lisa - Personal Name

Grade (for Thesis)

Edition

Call Number

659.01 Duh r

ISBN/ISSN

9783658180331

Subject(s)

Communication in marketing
Philosophy and social sciences
Marketing -- Philosophy
Public relations -- Philosophy

Classification

659.01

Series Title

GMD

Text

Language

Publisher

Springer Nature

Publishing Year

2017

Publishing Place

Leipzig

Collation

Specific Detail Info

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