Principles of strategic communication

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Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice.

Statement of Responsibility

Author(s)

Holtzhausen, Derina Rhoda - Personal Name
Fullerton, Jami A., 1963- - Personal Name
Lewis, Bobbi Kay, 1970- - Personal Name
Shipka, Danny - Personal Name

Grade (for Thesis)

Edition

Call Number

658.802 Hol p

ISBN/ISSN

9780367426316

Subject(s)

ADVERTISING
MARKETING
BUSINESS COMMUNICATION
PUBLIC RELATIONS

Classification

658.802

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2021

Publishing Place

New York

Collation

Specific Detail Info

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