Text

Social media marketing : a strategic approach. Second Edition

Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions address a full range of online and offline elements for creating a viable personal branding strategy. Readers learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition highlights many of today’s best practices for marketing on social media platforms to assist readers in functioning most effectively and dealing with the rapid change that is a hallmark of social media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Availability

Detail Information

Series Title

-

Call Number

658.872 Bar s

Publisher

Australia : Cengage Learning., 2016

Collation

-

Language

ISBN/ISSN

9781305502758

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition

Subject(s)

MARKETING
INTERNET MARKETING
Social media
Viral marketing
ONLINE SOCIAL NETWORKS
Internet advertising

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment