Business acumen for strategic communicators : a primer

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Business acumen for strategic communicators : a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you

Statement of Responsibility

Author(s)

Ragas, Matthew W. - Personal Name
Culp, Ron - Personal Name

Grade (for Thesis)

Edition

First edition

Call Number

658.45 Rag b

ISBN/ISSN

9781838676629

Subject(s)

BUSINESS COMMUNICATION
Success in business

Classification

658.45

Series Title

GMD

Text

Language

English

Publisher

UK Emerald

Publishing Year

2021

Publishing Place

Bingley

Collation

Specific Detail Info

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