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Business acumen for strategic communicators : a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you

Availability

Detail Information

Series Title

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Call Number

658.45 Rag b

Publisher

Bingley : UK Emerald., 2021

Collation

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Language

English

ISBN/ISSN

9781838676629

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

First edition

Subject(s)

BUSINESS COMMUNICATION
Success in business

Specific Detail Info

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Statement of Responsibility

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