The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing

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The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing.

Notes: page 211-234. Index: page 235-250.

Statement of Responsibility

Leland Stanford Junior University, 2021

Author(s)

Venkatesan, Rajkumar - Personal Name
Lecinski, Jim - Personal Name

Grade (for Thesis)

Edition

Call Number

658.80028563 Ven a

ISBN/ISSN

9781503613164

Subject(s)

ARTIFICIAL INTELLIGENCE -- MARKETING APPLICATIONS

Classification

658.80028563

Series Title

GMD

Text

Language

English

Publisher

Stanford Business Books

Publishing Year

2021

Publishing Place

Stanford, California

Collation

xiii, 251 p. ; 21 cm.

Specific Detail Info

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