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Corporate communication. Fifth Edition

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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Detail Information

Series Title

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Call Number

658.45 Arg c

Publisher

New York : McGraw-Hill., 2009

Collation

313 p.

Language

Indonesia

ISBN/ISSN

9780071276153

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

BUSINESS COMMUNICATION

Specific Detail Info

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Statement of Responsibility

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