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Corporate communication : a guide to theory and practice. Sixth Edition

The 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to this edition: • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. • Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners. It continues to be supported by comprehensive and fully updated online resources: https://study.sagepub.com/cc6

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Detail Information

Series Title

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Call Number

658.45 Cor c

Publisher

London : SAGE., 2020

Collation

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Language

ISBN/ISSN

9781526491978

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Edition

Subject(s)

BUSINESS COMMUNICATION
Communication in management

Specific Detail Info

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Statement of Responsibility

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