Digital marketing fundamentals. Second Edition

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Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics

Statement of Responsibility

Author(s)

Visser, Marjolein - Personal Name

Grade (for Thesis)

Edition

Second Edition

Call Number

658.872 Vis d

ISBN/ISSN

9789001749842

Subject(s)

INTERNET MARKETING
Marketing--Management
Marketing--Gestion

Classification

658.872

Series Title

GMD

Text

Language

English

Publisher

Noordhoff

Publishing Year

2021

Publishing Place

Groningen

Collation

Specific Detail Info

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