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Digital marketing fundamentals. Second Edition

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

Availability

Detail Information

Series Title

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Call Number

658.872 Vis d

Publisher

Groningen : Noordhoff., 2021

Collation

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Language

English

ISBN/ISSN

9789001749842

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

INTERNET MARKETING
Marketing--Management
Marketing--Gestion

Specific Detail Info

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Statement of Responsibility

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Other version/related

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