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Storytelling in design : defining, designing, and selling multidevice products

By examining tried-and-tested storytelling principles from film, fiction, and music and applying them to the context of design and business, this volume explores why storytelling matters and how to apply it to multi-device design projects and to an organization.

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Detail Information

Series Title

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Call Number

005.437 Dah s

Publisher

Sebastopol : O'Reilly Media., 2019

Collation

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Language

ISBN/ISSN

9781491959428

Classification

005.437

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

New products--Marketing
Storytelling--Psychological aspects

Specific Detail Info

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Statement of Responsibility

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