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The Business of Design : Balancing Creativity and Profitability. Revised + updated [edition]
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Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace
Granet, Keith - Personal Name
Revised + updated [edition]
745.2068 Gra b
9781616899981
745.2068
Text
English
Princeton Architectural Press
2021
New York
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