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The Business of Design : Balancing Creativity and Profitability. Revised + updated [edition]

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace

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Detail Information

Series Title

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Call Number

745.2068 Gra b

Publisher

New York : Princeton Architectural Press., 2021

Collation

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Language

English

ISBN/ISSN

9781616899981

Classification

745.2068

Content Type

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Media Type

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Carrier Type

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Edition

Revised + updated [edition]

Subject(s)

DESIGN
Success in business

Specific Detail Info

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Statement of Responsibility

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Other version/related

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