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Social media for strategic communication : creative strategies and research-based applications

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

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Detail Information

Series Title

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Call Number

302.231 Fre s

Publisher

Los Angeles : SAGE., 2019

Collation

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Language

ISBN/ISSN

9781506387109

Classification

302.231

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Media Type

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Carrier Type

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Edition

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Subject(s)

COMMUNICATION
Social media
PERSUASION (PSYCHOLOGY)
Internet in publicity

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