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Future directions of strategic communication
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This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals.
Nothhaft, Howard - Personal Name
Zerfass, Ansgar, 1965- - Personal Name
Verčič, Dejan - Personal Name
Werder, Kelly Page - Personal Name
Zerfass, Ansgar, 1965- - Personal Name
Verčič, Dejan - Personal Name
Werder, Kelly Page - Personal Name
658.45 Not f
9781032091464
658.45
Text
English
Routledge
2021
New York
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