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Future directions of strategic communication

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals.

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Detail Information

Series Title

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Call Number

658.45 Not f

Publisher

New York : Routledge., 2021

Collation

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Language

English

ISBN/ISSN

9781032091464

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

COMMUNICATION IN ORGANIZATIONS
Communication in management

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Statement of Responsibility

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