Packaged Brands : How packaging design helps to build brands

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Packaged Brands : How packaging design helps to build brands

Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products.

Statement of Responsibility

Author(s)

Dufranc, Guillermo - Personal Name

Grade (for Thesis)

Edition

Call Number

688.8 Duf p

ISBN/ISSN

9781081492007

Subject(s)

Packaging - History and Design

Classification

688.8

Series Title

GMD

Text

Language

Publisher

Independently Published

Publishing Year

2021

Publishing Place

Not Found

Collation

Specific Detail Info

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