Text

Copywriting : Succesful writing for design, advertising and marketing. Second Edition

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Availability

Detail Information

Series Title

-

Call Number

659.132 Sha c

Publisher

London : Laurence King., 2009

Collation

-

Language

English

ISBN/ISSN

9781780670003

Classification

659.132

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition

Subject(s)

ADVERTISING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment