Text

Convergence marketing : Running with the centaurs

Subtitle on cover: Strategies for reaching the new hybrid consumer

Availability

Detail Information

Series Title

-

Call Number

658.821 Gun c

Publisher

Upper Saddle River, NJ : Financial Times Prentice Hall., 2002

Collation

336 p.

Language

English

ISBN/ISSN

0130650757

Classification

658.821

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING
SALES PROMOTION
INTERNET MARKETING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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