Testing Business Ideas : A Field Guide for Rapid Experimentation

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Testing Business Ideas : A Field Guide for Rapid Experimentation

This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas.

Glossary : page 330-332.

Statement of Responsibility

David J. Bland, Alexander Osterwalder, 2020

Author(s)

Osterwalder, Alexander - Personal Name
Bland, David J. - Personal Name
Papadakos, Trish - Personal Name
Smith, Alan - Personal Name

Grade (for Thesis)

Edition

Call Number

658.4034 Bla t

ISBN/ISSN

9781119551447

Subject(s)

BUSINESS
Strategic planning
NEW PRODUCTS
CONSUMERS -- RESEARCH

Classification

658.4034

Series Title

The Strategyzer Series

GMD

Text

Language

English

Publisher

John Wiley & Sons,Ltd

Publishing Year

2020

Publishing Place

Hoboken

Collation

348 p. ; 19 cm.

Specific Detail Info

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