Text

Testing Business Ideas : A Field Guide for Rapid Experimentation

This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas.

Glossary : page 330-332.

Availability

Detail Information

Series Title

The Strategyzer Series

Call Number

658.4034 Bla t

Publisher

Hoboken : John Wiley & Sons,Ltd., 2020

Collation

348 p. ; 19 cm.

Language

English

ISBN/ISSN

9781119551447

Classification

658.4034

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

BUSINESS
Strategic planning
NEW PRODUCTS
CONSUMERS -- RESEARCH

Specific Detail Info

-

Statement of Responsibility

David J. Bland, Alexander Osterwalder, 2020

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