Text

Transmedia marketing : from film and TV to games and digital media

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Detail Information

Series Title

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Call Number

302.230688 Zei t

Publisher

New York ; London : Focal Press., 2015

Collation

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Language

ISBN/ISSN

9780415716116

Classification

302.230688

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Consumer behavior
MARKETING -- TECHNOLOGICAL INNOVATIONS
MASS MEDIA -- MARKETING

Specific Detail Info

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Statement of Responsibility

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