Transmedia marketing : from film and TV to games and digital media

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Transmedia marketing : from film and TV to games and digital media

Statement of Responsibility

Author(s)

Zeiser, Anne - Personal Name

Grade (for Thesis)

Edition

Call Number

302.230688 Zei t

ISBN/ISSN

9780415716116

Subject(s)

Consumer behavior
MARKETING -- TECHNOLOGICAL INNOVATIONS
MASS MEDIA -- MARKETING

Classification

302.230688

Series Title

GMD

Text

Language

Publisher

Focal Press

Publishing Year

2015

Publishing Place

New York ; London

Collation

Specific Detail Info

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