A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms

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A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms

Statement of Responsibility

Author(s)

Phillips, Andrea - Personal Name

Grade (for Thesis)

Edition

Call Number

006.7 Phi c

ISBN/ISSN

9780071791526

Subject(s)

Interactive multimedia
Digital storytelling
INTERNET ENTERTAINMENT INDUSTRY
MARKETING -- PSYCHOLOGICAL ASPECTS

Classification

006.7

Series Title

GMD

Text

Language

Publisher

McGraw-Hill

Publishing Year

2012

Publishing Place

New York

Collation

Specific Detail Info

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