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A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms

A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.

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Detail Information

Series Title

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Call Number

006.7 Phi c

Publisher

New York : McGraw-Hill., 2012

Collation

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Language

ISBN/ISSN

9780071791526

Classification

006.7

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Media Type

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Carrier Type

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Edition

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Subject(s)

Interactive multimedia
Digital storytelling
INTERNET ENTERTAINMENT INDUSTRY
MARKETING -- PSYCHOLOGICAL ASPECTS

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