Text

Consumer Behavior: Buying, Having, and Being. Eighth Edition

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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Detail Information

Series Title

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Call Number

658.8342 Sol c

Publisher

New Jersey : Pearson., 2009

Collation

720 p. ; 28 cm.

Language

English

ISBN/ISSN

9780135153369

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Edition

Subject(s)

MIDDLE MANAGER
Consumer behavior

Specific Detail Info

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Statement of Responsibility

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