Text

Consumer Behavior and Marketing Strategy. Eighth Edition

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior

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Detail Information

Series Title

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Call Number

658.8342 Pet c

Publisher

New York : McGraw Hill., 2008

Collation

555 p.

Language

Indonesia

ISBN/ISSN

9780071259354

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Edition

Subject(s)

MIDDLE MANAGER

Specific Detail Info

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Statement of Responsibility

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Other version/related

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