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Consumer Behavior. Tenth Global Edition

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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My Library 658.8342 Sch c
1-9514
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My Library 658.8342 Sch c
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My Library 658.8342 Sch c
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My Library 658.8342 Sch c
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My Library 658.8342 Sch c
1-9513
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Detail Information
Series Title
-
Call Number
658.8342 Sch c
Publisher
New Jersey : Pearson.,
Collation
592 p.
Language
English
ISBN/ISSN
9780137006700
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
Tenth Global Edition
Subject(s)
MIDDLE MANAGER
Specific Detail Info
-
Statement of Responsibility
Other version/related
TitleEditionLanguage
[E-BOOK] Consumer behavior. Twelfth editionTwelfth editionen
Consumer behavior. Eleventh EditionEleventh Editionen
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