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Consumer Behavior. Tenth Edition

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

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Detail Information

Series Title

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Call Number

658.8342 Bla c

Publisher

Singapore : Thomson., 2006

Collation

787 p.

Language

Indonesia

ISBN/ISSN

9780324271973

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

Tenth Edition

Subject(s)

MIDDLE MANAGER

Specific Detail Info

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Statement of Responsibility

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