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Consumer Behavior and Marketing Strategy. Seventh Edition

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Availability

Detail Information

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

658.8342 Pet c

Publisher

New York : McGraw Hill., 2005

Collation

578 p.

Language

English

ISBN/ISSN

9780072864878

Classification

658.8342

Content Type

-

Media Type

-

Carrier Type

-

Edition

Seventh Edition

Subject(s)

MIDDLE MANAGER

Specific Detail Info

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Statement of Responsibility

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