Myths of branding : a brand is just a logo, and other popular misconceptions

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Myths of branding : a brand is just a logo, and other popular misconceptions

Statement of Responsibility

Author(s)

Milligan, Andy - Personal Name
Bailey, Simon - Personal Name

Grade (for Thesis)

Edition

Call Number

658.827 Bai m

ISBN/ISSN

9780749483098

Subject(s)

Branding (Marketing)
LOGOS (SYMBOLS)

Classification

658.827

Series Title

GMD

Text

Language

Publisher

Kogan Page

Publishing Year

2019

Publishing Place

New York

Collation

244 p. ; 24 cm.

Specific Detail Info

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