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Myths of branding : a brand is just a logo, and other popular misconceptions

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

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Detail Information

Series Title

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Call Number

658.827 Bai m

Publisher

New York : Kogan Page., 2019

Collation

244 p. ; 24 cm.

Language

ISBN/ISSN

9780749483098

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Branding (Marketing)
LOGOS (SYMBOLS)

Specific Detail Info

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Statement of Responsibility

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