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Persuading people : an introduction to rhetoric

From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyse the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising. This comprehensively updated third edition • includes brand new sections on non-western rhetorics, contemporary rhetoric and rhetorical delivery • adds material on schema and other forms of cognitive rhetoric • provides new examples, as well as more practice exercises With its friendly tone, Persuading People is an invaluable introduction to the field for students of English Literature, Language and Linguistics, Drama, Communications and Media Studies.

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Detail Information

Series Title

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Call Number

808.042 Coc p

Publisher

Basingstoke : Palgrave Macmillan., 2014

Collation

323 p. ; 22 cm.

Language

ISBN/ISSN

9781137003676

Classification

808.042

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

RHETORIC
Persuasion (Rhetoric)
ENGLISH LANGUAGE -- RHETORIC

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