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Mascot design : upgrade a brand with mascots and peripheral products

The mascots for the Tokyo 2020 Olympic Games came into global spotlight overnight, strengthening the promotion for the city considerably. The popularity of Kumamon has generated over 124.4 billion yen in revenue from tourism, peripheral products and copyright licenses. Snoopy, once featured on the cover of Times and mascot for NASA, has over 350 million fans around the world. Its copyright income is more than 10 million dollars a year

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Detail Information

Series Title

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Call Number

741.6 Lin m

Publisher

Hong Kong : Sendpoints., 2019

Collation

255 p. ; 29 cm.

Language

ISBN/ISSN

9789887928331

Classification

741.6

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Graphic arts
Commercial art
ADVERTISING CHARACTERS

Specific Detail Info

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Statement of Responsibility

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