Social media strategy : marketing, advertising, and public relations in the consumer revolution. Second Edition

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Social media strategy : marketing, advertising, and public relations in the consumer revolution. Second Edition

Quesenberry, Keith A. - Personal Name;

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

Appendix: page 311-326. Glossary: page 329-341. Index: page 343-352.

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Kampus Menara Kompas 658.872 Que s

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My Library 658.872 Que s

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Detail Information

Series Title: -
Call Number: 658.872 Que s
Publisher: Lanham : Rowman & Littlefield., 2019
Collation: xvii, 352 p.
Language: English
ISBN/ISSN: 9781538101353
Classification: 658.872
Content Type: text
Media Type: unmediated
Carrier Type: volume
Edition: Second Edition, 2019
Subject(s): INTERNET MARKETING
Internet in public relations
Social media
Internet advertising
Specific Detail Info: -
Statement of Responsibility: Keith A. Quesenberry, 2019

Other version/related

Title	Edition	Language
[E-BOOK] Social media strategy : marketing, advertising, and public relations in the consumer revolution. Second Edition	Second Edition, 2019	en

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