Social media strategy : marketing, advertising, and public relations in the consumer revolution. Second Edition

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Social media strategy : marketing, advertising, and public relations in the consumer revolution. Second Edition

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

Appendix: page 311-326. Glossary: page 329-341. Index: page 343-352.

Statement of Responsibility

Keith A. Quesenberry, 2019

Author(s)

Quesenberry, Keith A. - Personal Name

Grade (for Thesis)

Edition

Second Edition, 2019

Call Number

658.872 Que s

ISBN/ISSN

9781538101353

Subject(s)

INTERNET MARKETING
Internet in public relations
Social media
Internet advertising

Classification

658.872

Series Title

GMD

Text

Language

English

Publisher

Rowman & Littlefield

Publishing Year

2019

Publishing Place

Lanham

Collation

xvii, 352 p.

Specific Detail Info

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