Text

Social media strategy : marketing, advertising, and public relations in the consumer revolution. Second Edition

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

Appendix: page 311-326. Glossary: page 329-341. Index: page 343-352.

Availability

Detail Information

Series Title

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Call Number

658.872 Que s

Publisher

Lanham : Rowman & Littlefield., 2019

Collation

xvii, 352 p.

Language

English

ISBN/ISSN

9781538101353

Classification

658.872

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition, 2019

Subject(s)

INTERNET MARKETING
Internet in public relations
Social media
Internet advertising

Specific Detail Info

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Statement of Responsibility

Keith A. Quesenberry, 2019

Other version/related

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