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Lean branding : creating dynamic brands to generate conversion

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

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Series Title

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Call Number

658.827 Bus l

Publisher

Sebastopol, CA : O'Reilly Media., 2019

Collation

272 p. ; 23 cm.

Language

English

ISBN/ISSN

9781492054191

Classification

658.827

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Media Type

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Edition

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Subject(s)

Brand name products
Success in business
Branding (Marketing)
Lean Manufacturing
NEW PRODUCTS

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