Lean branding : creating dynamic brands to generate conversion

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Lean branding : creating dynamic brands to generate conversion

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

Statement of Responsibility

Author(s)

Busche, Laura - Personal Name

Grade (for Thesis)

Edition

Call Number

658.827 Bus l

ISBN/ISSN

9781492054191

Subject(s)

Brand name products
Success in business
Branding (Marketing)
Lean Manufacturing
NEW PRODUCTS

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

O'Reilly Media

Publishing Year

2019

Publishing Place

Sebastopol, CA

Collation

272 p. ; 23 cm.

Specific Detail Info

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