Text

Lean branding : creating dynamic brands to generate conversion

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Availability

Detail Information

Series Title

-

Call Number

658.827 Bus l

Publisher

Sebastopol, CA : O'Reilly Media., 2019

Collation

272 p. ; 23 cm.

Language

English

ISBN/ISSN

9781492054191

Classification

658.827

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Brand name products
Success in business
Branding (Marketing)
Lean Manufacturing
NEW PRODUCTS

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment