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Ogilvy on advertising in the digital age

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

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Detail Information

Series Title

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Call Number

659.144 You o

Publisher

New York : Bloomsbury Publishing., 2018

Collation

288 p. ; 26 cm.

Language

ISBN/ISSN

9781635571462

Classification

659.144

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING
Internet advertising

Specific Detail Info

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Statement of Responsibility

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