Brand mascots : and other marketing animals

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Brand mascots : and other marketing animals

Statement of Responsibility

Author(s)

Brown, Stephen - Personal Name
Ponsonby-McCabe, Sharon - Personal Name

Grade (for Thesis)

Edition

Call Number

659.113 Bro b

ISBN/ISSN

9781138825079

Subject(s)

MARKETING
Advertising campaigns
ADVERTISING CHARACTERS

Classification

659.113

Series Title

GMD

Text

Language

Publisher

Routledge, Taylor & Francis Group

Publishing Year

2014

Publishing Place

London

Collation

299 p. ; 24 cm.

Specific Detail Info

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