Text

The Complete Guide to B2B Marketing : New Tactics, Tools, and Techniques to Compete in the Digital Economy

Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation and optimization, marketing automation, targeting and personalization, and more.

Availability

Detail Information

Series Title

-

Call Number

658.804 Kin c

Publisher

Upper Saddle River : Pearson., 2015

Collation

270 p. ; 24 cm.

Language

ISBN/ISSN

9780134084527

Classification

658.804

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

INTERNET MARKETING
Electronic commerce
INDUSTRIAL MARKETING

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment