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This is PR : the realities of public relations. Eleventh Edition

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Detail Information

Series Title

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Call Number

659.2 New t

Publisher

Wadsworth : Cengage Learning., 2013

Collation

369 p. ; 26 cm.

Language

ISBN/ISSN

9781111836832

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

Eleventh Edition

Subject(s)

PUBLIC RELATIONS
Communication in marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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