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Media now : understanding media culture and technology. Tenth Edition

Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Detail Information

Series Title

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Call Number

324.73 Str m

Publisher

Boston : Cengage Learning., 2018

Collation

582 p. ; 28 cm.

Language

English

ISBN/ISSN

9781305950849

Classification

324.73

Content Type

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Media Type

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Carrier Type

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Edition

Tenth Edition

Subject(s)

Information technology
UNITED STATES
Telecommunication
Mass media

Specific Detail Info

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Statement of Responsibility

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Other version/related

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