Strategic management of technological innovation. Sixth Edition

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Strategic management of technological innovation. Sixth Edition

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation

Statement of Responsibility

Author(s)

Schilling, Melissa A - Personal Name

Grade (for Thesis)

Edition

Sixth Edition

Call Number

658.575 Sch s

ISBN/ISSN

9781260565799

Subject(s)

Strategic planning
Technological innovations -- Management
NEW PRODUCTS -- MANAGEMENT

Classification

658.575

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill Education

Publishing Year

2019

Publishing Place

New York

Collation

345 p. ; 23 cm.

Specific Detail Info

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