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Strategic management of technological innovation. Sixth Edition

Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasises practical applications and examples, it also provides systemic coverage of the existing research, and footnotes to guide further reading. The new edition is designed to be a primary text for courses in strategic management and innovation, and new product development.

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Detail Information

Series Title

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Call Number

658.575 Sch s

Publisher

New York : McGraw-Hill Education., 2019

Collation

345 p. ; 23 cm.

Language

English

ISBN/ISSN

9781260565799

Classification

658.575

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Edition

Subject(s)

Strategic planning
Technological innovations -- Management
NEW PRODUCTS -- MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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