Text

Strategic management of technological innovation. Sixth Edition

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation

Availability

Detail Information

Series Title

-

Call Number

658.575 Sch s

Publisher

New York : McGraw-Hill Education., 2019

Collation

345 p. ; 23 cm.

Language

English

ISBN/ISSN

9781260565799

Classification

658.575

Content Type

-

Media Type

-

Carrier Type

-

Edition

Sixth Edition

Subject(s)

Strategic planning
Technological innovations -- Management
NEW PRODUCTS -- MANAGEMENT

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment