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Analisa pengaruh brand awareness, event sponsor fit, attitude towadevent terhadap brand image serta implikasinya pada purchase intention telaah pada celebriti fitness (studi kasus pada event NU Oceana summer attack obstacle 2018)

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1413011000460

Publisher

Tangerang : Universitas Multimedia Nusantara., 2018

Collation

168 p. ; 30 cm.

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NONE

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Statement of Responsibility

Nosica Rizkalla

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