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Marketing and managing tourism destinations. Second Edition

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

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Detail Information

Series Title

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Call Number

910.688 Mor m

Publisher

New York : Routledge, Taylor & Francis Group., 2019

Collation

689 p. ; 25 cm.

Language

English

ISBN/ISSN

9781138897298

Classification

910.688

Content Type

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Media Type

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Carrier Type

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Edition

Second Edition

Subject(s)

TOURISM -- MARKETING
TOURISM -- MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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