Marketing and managing tourism destinations. Second Edition

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Marketing and managing tourism destinations. Second Edition

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

Statement of Responsibility

Author(s)

Morrison, Alastair M. - Personal Name

Grade (for Thesis)

Edition

Second Edition

Call Number

910.688 Mor m

ISBN/ISSN

9781138897298

Subject(s)

TOURISM -- MARKETING
TOURISM -- MANAGEMENT

Classification

910.688

Series Title

GMD

Text

Language

English

Publisher

Routledge, Taylor & Francis Group

Publishing Year

2019

Publishing Place

New York

Collation

689 p. ; 25 cm.

Specific Detail Info

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