Text

Hospitality marketing : an introduction. Third Edition

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

Availability

Detail Information

Series Title

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Call Number

647.9406 Bow h

Publisher

London : Routledge., 2017

Collation

410 p. ; 25 cm.

Language

ISBN/ISSN

9781138927483

Classification

647.9406

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition

Subject(s)

Hospitality industry -- Marketing
HOTELS -- MARKETING

Specific Detail Info

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Statement of Responsibility

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